Arnold Clark backs equality in charity sponsorship deal
A new Scottish charity working for greater equality has received backing from one of the countries biggest businesses. Arnold Clark, the hugely successful car dealership that started in Glasgow, is now a sponsor of Pink Saltire, a charity aiming to reduce isolation and discrimination for Scotland’s lesbian, gay, bisexual, transgender and intersex (LGBTI) population.
Arnold Clark are providing a vehicle for the charity which will help them reach groups and individuals right across the country. Supporting the work of Pink Saltire, a spokesperson at Arnold Clark said, “Pink Saltire do fantastic work within the community and we are delighted the Ford Fiesta will raise awareness of the charity, enabling them to help many more people”.
The charity has been set up to help offer new creative opportunities, including digital media skills training, especially (but not exclusively) for those living in Scotland’s rural communities who often believe they can’t be open in their own town or village and sometimes feel they don’t have a voice. Using new media technology they hope to develop work across 3 main themes:
- LEARN – engage openly and listen to LGBTI people about the issues and discrimination they still face in Scotland. Publishing research transparently and encouraging service providers to shape provision with equality and diversity at the forefront.
- SHARE – developing a news and information portal for Scots to engage and discuss community topics, easily accessible on mobile, tablet or PC, offering users the opportunity to submit their own articles and creative content.
- CELEBRATE – highlighting and promoting the positive work of individuals and groups who are making Scotland a great place for equality and diversity, recognising the impact they have on society.
Charity Trustee, William Watters, who has faced discrimination in his hometown in Fife, said, “We’re extremely grateful to Arnold Clark for their support, it means so much to us and is a huge boost to the work we want to carry out. From the start we didn’t just want to be a charity based in Glasgow or Edinburgh and only appeal to those audiences, we genuinely want to reach people like us who live outside the cities. We hope to bring training and skills development courses to those interested in the media and creative industries, so its extremely important to reach every corner of Scotland with our message. Bringing new partners like Arnold Clark on board, it’ll be easier to achieve our objectives and help make our country an even better place to be accepted for just who you are”.
Pink Saltire recently held a series of public meetings around the country, funded by a grant from the Big Lottery Fund Scotland, to understand views from the community on how LGBTI people are represented in the media. The findings will be published later in February 2016.